Lead branded content for Fortune 500 companies. Combined traditional design and new AI-powered workflows to rapidly develop concepts across static, social, video, and digital formats.
AI-Assisted Campaigns
Developed and adapted branded campaign graphics using AI-assisted creative tools, Photoshop, and existing visual systems to support executive, event, social, and digital communications. I balanced rapid creative iteration with strong brand consistency, tailoring each asset to its audience, message, and delivery channel.

Social Media Campaign
Developed multiple visual and messaging variations for social, display, and mobile formats to demonstrate rapid iteration, brand consistency, and performance-focused creative thinking.
1:1 Instagram/Facebook ads
9:16 Story/Reels ads
Visual A/B tests

ReBrand + Presentation Design
Concept development, visual identity, presentation design, AI-assisted image creation for 2026 start-up.

YouTube Campaign & Brand Management
Managed the visual and content experience across Google Analytics YouTube programming, overseeing thumbnails, graphics, video packaging, and content curation to ensure every asset aligned with internal Google brand standards. I used performance and audience considerations to guide creative choices and maximize engagement across educational and product-focused content.

paul@paulvideo.com 415-264-3724
Copyright © 2026
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.